Rare Beauty
Rare Beauty, founded by Selena Gomez, is known for its inclusive approach to beauty. The brand provides a diverse range of quality makeup products that enhance external beauty while also inspiring self-expression and inner confidence. Our Agency worked alongside the Rare Beauty team to create an email welcome series and targeted campaigns that reflect the brand’s core values.
Team: Team Lead (Final Review), Retention Manager (Strategy),
Retention Specialist (Copy), Creative Director (Design Review), Digital Designer (🙋♀️me)
While Working with the Rare Beauty team, I was tasked with designing a new welcome series of emails to introduce and engage new subscribers with the brand. Through thoughtful design and compelling content, the goal was to leave a lasting impression and foster a positive connection between the audience and Rare Beauty's unique identity.
Welcome Email Series
In addition to a new welcome series, I designed a collection of targeted emails for Rare Beauty that blends educational content with inspirational messaging. Adhering closely to Rare Beauty's internally developed brand guidelines, the designs for these emails ensure a collection that seamlessly blends with designs created by Rare Beauty’s in-house design team. This approach maintains consistency across all communication channels and reinforces the brand's identity and values.