Rare Beauty
Rare Beauty, founded by Selena Gomez, is known for its inclusive approach to beauty. The brand provides a diverse range of quality makeup products that enhance external beauty while also inspiring self-expression and inner confidence. Our Agency worked alongside the Rare Beauty team to create an email welcome series and targeted campaigns that reflect the brand’s core values.
While Working with the Rare Beauty team, I was tasked with designing a new welcome series of emails to introduce and engage new subscribers with the brand. Through thoughtful design and compelling content, the goal was to leave a lasting impression and foster a positive connection between the audience and Rare Beauty's unique identity.
Welcome Email Series
In addition to a new welcome series, I designed a collection of targeted emails for Rare Beauty that blends educational content with inspirational messaging. Adhering closely to Rare Beauty's internally developed brand guidelines, the designs for these emails ensure a collection that seamlessly blends with designs created by Rare Beauty’s in-house design team. This approach maintains consistency across all communication channels and reinforces the brand's identity and values.