TKEES
TKEES is a renowned flip-flop brand known for its minimalist and chic designs, offering a range of comfortable and stylish sandals. With a focus on simplicity and high-quality materials, TKEES sandals provide a laid-back yet fashionable option for everyday wear. While collaborating with the TKEES team, I designed an engaging welcome series and fun email campaigns that truly reflect the brand’s relaxed, minimal style.
Team: Team Lead (Final Review), Retention Manager (Strategy), Retention Specialist (Copy), Design Lead (Design Review), Digital Designer (🙋♀️me)
The TKEES welcome series offers a seamless introduction to the brand, consisting of three strategically designed emails that offer an exclusive 10% discount. The underlying philosophy of TKEES, described by the client as clean and minimal, embodies a "less is more" mindset. This aesthetic serves as the guiding principle for the creation of the welcome series emails. Incorporating neutral colors not only adheres to this minimalist approach but also enhances the visual impact, allowing the photography to stand out.
Welcome Email Series
In addition to the TKEES welcome series, the client's scope encompassed four distinct campaigns every month. Each of these campaigns showcased a different TKEES product, ranging from elegant slides and stylish clothing to the newly launched Monty Mule. The strategy behind these campaigns was not merely to present products but to curate an engaging narrative that seamlessly blended with the brand's minimal design philosophy.