Sips By
SipsBy is a curated tea subscription service that personalizes monthly tea selections based on individual preferences. This innovative brand introduces tea enthusiasts to a diverse array of high-quality and unique teas, creating a customized and delightful tea-drinking experience. While working alongside this brand, I was tasked with designing various campaigns filled with fun doodles and fresh tea ingredients. These emails truly reflect the brand’s uplifting personality and handcrafted nature.
Team: Team Lead (Final Review), Retention Manager (Strategy),
Retention Specialist (Copy), Creative Director (Design Review), Digital Designer (🙋♀️me)
The Sips by email campaigns go beyond product promotion to provide subscribers with tea education and inspiration. The diverse range of email topics spans from spotlighting specific tea brands to exploring overarching themes like wellness. The use of doodles and illustrations not only adds a visually appealing layer to the content but also aligns perfectly with the brand's character, making the emails feel authentic and uniquely Sips by.
Email Campaign Designs
Each email within this series effectively prompts the customer to revisit the website and consider purchasing a Personalized Tea Discovery Box. Enhanced with vibrant colors and handcrafted doodles, these emails are strategically designed to captivate the recipient's attention and drive engagement.