Amour Vert
Amour Vert is a sustainable fashion brand known for eco-conscious practices, using materials like organic cotton and Tencel lyocell. They prioritize ethical manufacturing and offer timeless pieces designed as wardrobe staples. As the digital designer, I was tasked with designing a welcome series and targeted emails that clearly reflect the Amour Vert brand.
Team: Team Lead (Final Review), Retention Manager (Strategy),
Retention Specialist (Copy), Creative Director (Design Review), Digital Designer (🙋♀️me)
The Amour Vert welcome series showcases its sustainable fashion and timeless elegance. It features three thoughtfully designed emails offering an exclusive 15% discount to new customers. Amour Vert's minimalist design aesthetic draws the eye to its photography and luxurious fabrics, inviting recipients into a world where quality, ethics, and fashion converge.
Welcome Email Series
The Amour Vert email campaigns reflect the brand's distinctive, timeless style. By prioritizing photography as the focal point and enhancing it with delicate typography and subtle pops of color, these campaigns truly echo the Amour Vert brand.