Solawave
Solawave is a wellness brand that integrates natural elements like light therapy, heat therapy, and aromatherapy into innovative products. While working closely with the Solawave team, I designed a bright and engaging welcome series and unique email campaigns that educate and inspire readers to enhance their holistic well-being.
Team: Team Lead (Review), Retention Manager (Strategy), Retention Specialist (Copy), Lead Retention Designer (Review), Digital Designer (🙋♀️me)
The Solawave welcome series introduces customers to the brand with an exclusive 15% discount. This aesthetic is vibrant, fun, and engaging. Incorporating a glow effect on the products adds playfulness to the designs and helps emphasize the Solawave effort to Illuminate the customers’ path to wellness.
Welcome Email Series
Solawave email campaigns continue to reflect the brand's core values. The bright color palette is not only engaging but also helps illuminate the products' capabilities. These emails aim to inspire, inform, and encourage customers to invest in glowing skin, promoting a sense of vitality and confidence. Each email strives to deepen Solawaves’ connection with their audience, fostering a community dedicated to self-care and radiant beauty.